2013-2015

PROJECT

Highland Park Taiwan limited edition gift packaging

CLIENT

EDRINGTON TAIWAN LTD.

TASK

Structural package design, pattern design,
decided packaging materials types, print finishes.

CONCEPT

A modern twist to an annual festive gift package, stunning elements have been added that differ from the traditional design.

The bright pattern is built on the idea of precious materials and finding unexpected relations and inspiring results, setting a unique tone through image and the absence of the image. This versatile and modern concept creates a consistent visual foundation for the brand through all the channels, from the shop to social media.

PROJECT

The Famous Grouse Taiwan limited edition
gift packaging / Rigid gift box packaging

CLIENT

EDRINGTON TAIWAN LTD.

TASK

Structural package design, pattern design,
decided packaging materials types, print finishes.

CONCEPT

A modern twist to an annual festive gift package, stunning elements have been added that differ from the traditional design.

The bright pattern is built on the idea of precious materials and finding unexpected relations and inspiring results, setting a unique tone through image and the absence of the image. This versatile and modern concept creates a consistent visual foundation for the brand through all the channels, from the shop to social media.

PROJECT

Johnnie Walker Packaging print finish

CLIENT

EDRINGTON TAIWAN LTD.

TASK

Structural package design, pattern design,
decided packaging materials types, print finishes.

CONCEPT

I’ve worked with many different companies across Europe and America for packaging design which were sold in Taiwan, and am familiar with the whole production process from material picking, comprehending style, organizing layout to making the real product.

I used my extensive knowledge and experience along with the preference of gifting in Taiwan to design this product.

With two years experience of working with Johnnie Walker’s production line, I can thoroughly handle their need for different types of boxes and thir demand for quality.

PROJECT

Chestnuts Cake Packaging Design

CLIENT

Hsu’s Bakery (based in Taiwan)

TASK

Structural package design, typography,
illustration, decided packaging materials types, print finishes.

CONCEPT

For a fresh, handmade Taiwanese-inspired souvenir bakery that offers unique flavour profiles in a fun and energizing environment.

The combination of washed out vintage colours, chestnut style character, the pineapple symbol and high contrast typographic combination allows creating a very unique and recognizable brand with a strong inviting personality.

PROJECT

Moon Cake Packaging Design

CLIENT

Hotel Royal (based in Taiwan)

TASK

Structural package design, pattern design,
decided packaging materials types, print finishes.

CONCEPT

Luxury material and elegant typographic logo for the popular Hotel Royal chain which has gained international recognition.

The strong contrasting colours and distinct pattern are both stylish and unique.

PROJECT

"Jumping Magpie Brings Wealth"
Yushan Taiwan summit kaoliang 24 years aged limited edtion packaging

CLIENT

Taiwan Tobacco & Liquor Corporation

TASK

Structural package design,
decided packaging materials types

CONCEPT

The liquor bottle is in the shape of a hammer with a widemouth carefully hand painted. A magpie flies on a plum tree branch to bring good news alongside a beautiful blooming peony symbolizing wealth to display a scene of riches and good fortune. The bottle is painted with golden clouds and decorated with the designs of old copper.

The magnificent bottle is noble and passes on the message of good fortune and accumulating wealth. Having good liquor with an artistic wooden frame shows fine taste, allowing you to enjoy an artistic feast by elegantly tasting liquor while appreciating its vessel.

PROJECT

Dried Foods Packaging Design

CLIENT

The Ten Wings (based in Taiwan)

TASK

Structural package design, pattern design,
decided packaging materials types, print finishes.

CONCEPT

The Ten Wings is a well-known brand for selected, high quality Dried Foods mainly produced in Taiwan. Taiwanese Dried Mushroom, Taiwanese Dried Logan, Taiwanese Dried Roselle, Taiwanese style snacks are highly popular items.

I created an adaptive identity system with a simple sensibility. Delicate patterning designed by printmarking.